Roles & Responsibilities Key Responsibilities:
Vendor Relationship Management:
- Build and maintain strong, strategic relationships with key technology and solutionvendors (e.g., hardware manufacturers, software providers, cloud vendors).
- Act as the main point of contact for all vendor communications, ensuring alignmenton business goals and objectives.
- Ensure smooth collaboration between vendors and internal teams, addressing anyissues or concerns promptly.
Business Development and Revenue Growth:
- Drive joint business development efforts with vendors to create and execute go-tomarket(GTM) strategies, including marketing initiatives, joint solutions, and integrated product offerings.
- Work with vendors to expand the company's portfolio, leveraging vendor capabilitiesto enhance service offerings and drive business growth.
- Identify and develop new revenue opportunities with vendors, focusing on increasing sales through vendor partnerships.
Program Management and Execution:
- Develop and manage vendor alliance programs, including partner enablement, jointsales activities, co-marketing programs, and incentive structures.
- Lead the execution of strategic initiatives, ensuring alignment with company goals, timelines, and budget.
- Provide guidance and support to internal sales, marketing, and technical teams inutilizing vendor solutions to meet customer needs.
Vendor Enablement and Training:
- Ensure internal teams are trained on the latest products, solutions, and updatesfrom vendors, enabling them to effectively sell and support vendor technologies.
- Create and manage vendor-specific enablement materials, including trainingresources, product documentation, and sales collateral.
- Collaborate with vendors to organize training programs, certifications, and workshops for internal teams and channel partners.
Joint Marketing and Promotion:
- Collaborate with vendors on co-branded marketing campaigns, product launches,and promotional activities to drive awareness and lead generation.
- Manage and execute vendor-related marketing initiatives, ensuring alignment withoverall company marketing strategy and objectives.
- Track and report on the effectiveness of joint marketing efforts, optimizing campaigns for better results.
Sales Support and Enablement:
- Support the sales teams by providing vendor-specific solutions and sales materials,helping them to position vendor products effectively during customer engagements.
- Assist in identifying and closing high-value deals by leveraging vendor solutions and expertise.
- Coordinate with the vendor's sales teams to enable joint sales opportunities, ensuring alignment on sales targets and strategies.
Performance Tracking and Reporting:
- Monitor and measure the performance of vendor alliances against key metrics, such as revenue generation, deal closure rates, and market share growth.
- Prepare regular reports and updates for senior management on vendor performance, partnership activities, and potential opportunities or challenges.
Tell employers what skills you have Lead Generation
Sales
Microsoft Excel
Channel Partners
Analytical Skills
Hardware
Marketing Strategy
Marketing
Procurement
Program Management
Vendor Management
Revenue Growth
Business Development