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Digital Marketing Manager Job Opening In Singapore, Singapore – Now Hiring GENERATIONS ASSET MANAGEMENT (SG) PTE. LTD.


Job description

Digital Marketing Manager (WealthTech) — MAS LFMC | Singapore (Hybrid)

Employment Type: Permanent, Full-time

Seniority: Manager (Individual Contributor)

Monthly Salary: SGD 5,000 – 6,200 (base) + performance bonus/AWS + ESOP

Industry: Financial Services / WealthTech

About the Company

We are a MAS-licensed Licensed Fund Management Company (LFMC) building a new digital platform for investors to discover, subscribe to, and manage fund products (unit trusts, ETFs, managed portfolios).

Job Description / Purpose

Own full-funnel growth for our wealth platform—acquire, activate, and retain retail investors—while partnering closely with Compliance/Legal to ensure every touchpoint meets MAS/SFA/FAA expectations and PDPA/DNC requirements.

This is a hands-on IC role with agency management.

Key Responsibilities

Acquisition & Performance

  • Plan/run paid mix (Search/YouTube, Meta, LinkedIn, Display/Programmatic, affiliates/partners).

  • Deliver CPVA/CPFA, CAC payback, ROAS and AUM growth targets; manage budget & pacing.

  • Launch always-on and burst campaigns (fund listings, education series, seasonal moments).

SEO & Content (regulated)

  • Build keyword strategy & calendar for high-intent investing terms; ship compliant product pages, explainers, calculators.

  • Maintain technical SEO hygiene and structured data; grow non-brand rankings and organic sign-ups.

Lifecycle & CRM

  • Design onboarding/funding journeys (email, in-app, push/SMS) to drive KYC completion, first funding, DCA/recurring plans and retention.

  • Segment by investor profile/behaviour; run nurtures, win-backs, portfolio nudges.

Analytics, Attribution & Experimentation

  • Own GA4/Tag Manager and platform pixels; implement conversion APIs/server-side events where appropriate.

  • Build dashboards for KYC funded conversion, drop-offs, cohorts, AUM/revenue.

  • Run structured A/B tests across ads, landing pages, fees comms and UX.

Compliance Partnership

  • Operate a clear pre-approval workflow; keep records of approvals, disclaimers and targeting rules.

  • Ensure promotions avoid misleading performance claims and include required risk disclosures.

Stakeholders & Vendors

  • Manage agencies/freelancers (media, SEO, creatives) with tight briefs and success metrics.

  • Partner with Product/Engineering/Operations/CS to remove funnel friction and improve funding/retention.

Requirements

Experience

  • 3–5+ years in digital/performance marketing; fintech/wealth/FS experience preferred.

Tools & Skills

  • Hands-on: Google Ads/YouTube, Meta, LinkedIn, GA4, Google Tag Manager, landing-page/CRO tools.

  • CRM/lifecycle: HubSpot/Braze/Iterable/Marketo (or similar).

  • Data literacy (Sheets/Excel; dashboards in Looker Studio/Tableau/Power BI).

Knowledge

  • Familiar with MAS/SFA/FAA marketing expectations, PDPA/DNC, and operating via pre-approval.

  • Strong copy for regulated consumer finance; clear, fair, balanced messaging.

Nice to Have

  • App growth (Firebase/Appsflyer/Adjust), basic HTML/CSS, SEO at scale; Mandarin a plus.

Education

  • Diploma/Degree in Marketing, Communications, Business, or related discipline (or equivalent experience).

Working Hours

  • 5-day week

  • Medical coverage; learning & development budget

  • Performance bonus/AWS; Employee Stock Option Plan (ESOP)

Additional Information (Compliance & Fair Hiring)

  • All marketing assets follow a Compliance pre-approval workflow; risk warnings and disclaimers apply.

  • We are an Equal Opportunity Employer.

    Selection is based on merit; no discrimination on age, race, gender, religion, marital status, family responsibilities or disability.

  • Candidates should be eligible to work in Singapore in accordance with MOM regulations.

Required Skill Profession

Other General


  • Job Details

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