Head of APAC Regional Marketing

Job description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you.

We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next.

The work is challenging – but it matters.

You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong.

What's in it for you?

Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

POSITION SUMMARY

The Head of APAC Regional Marketing is an executive-level (SVP) position that is responsible for partnering with Global Marketing and Customer Success leaders to position SAP as a leader, achieve cloud revenue objectives and pipeline health through the development and execution of high impact marketing strategies and programs designed to drive tangible, measurable market growth in APAC across the following Market Units: ANZ, Greater China, India, Korea, Japan, Southeast Asia.

The position will align closely with key sales leaders and stakeholders and will focus on demand generation, account-based marketing, partner marketing, events, pipeline progression and customer adoption marketing.

IDEAL CANDIDATE PROFILE

We are seeking an experienced tech marketing leader with a proven track record of successfully managing large teams and building bridges in a matrixed, global organization.

The ideal candidate will have a minimum of 15+ years of marketing experience, with a strong preference for those with recent experience in leading in regional markets to connect the dots from global strategy to local activation.

A bachelor's degree in marketing, business, or a related field is required, and an advanced degree is highly preferred.

Proficiency in Mandarin and or Japanese is not mandatory but would be a strong advantage in this role.

The successful candidate will have a demonstrated ability to take marketing strategy from vision to execution, at scale.

This role requires someone who thrives in fast-paced environments where change and transformation are part of the daily landscape.

Experience in managing multi-departmental budgets, establishing effective metrics, and optimizing business processes is essential.

The right person for this role will be agile, collaborative, data-driven, outcome-focused, have a strong aptitude for driving change management and transformation, have strong executive presence.

They will be known for building trusted, high-performance teams.

This position demands frequent travel and expertise across all facets of marketing—from creative and corporate functions to executing programs and campaigns that deliver pipeline and outcomes at the field level.

While experience in the high-tech (hardware or software) sector is a plus, it is not a requirement.

More crucially, the candidate must have experience leveraging both digital and in-person marketing strategies, including AI, to enhance account engagement, drive demand creation, and generate measurable revenue impact.

POSITION DUTIES AND RESPONSIBILITIES

Marketing Strategy Excellence

§ Lead the creation and execution of innovative marketing programs in close collaboration with the Integrated Marketing Team and Customer Success teams to achieve revenue and pipeline goals across all sources of demand.

§ Develop and implement agile, differentiated marketing strategies that span the entire customer lifecycle, including new account acquisition, expansion, and adoption.

§ Provide strategic direction while ensuring alignment, integration, and collaboration across regional teams and with Global Marketing corporate functions and Marketing Operations during the joint business planning process.

§ Develop and drive the adoption of best practices in the areas of partner marketing, event marketing, account-based marketing, demand generation and pipeline progression.

§ Run a disciplined governance model to track and communicate performance management and clear results reporting, working closely with Marketing Ops team.

§ Strong market and competitive knowledge of cloud market and competitive landscape.

§ Partner with all sources of demand (sales, digital hugs, partner, partner marketing, and global marketing) to build an integrated regional marketing strategy that aligns to business priorities and drives measurable impact.

§ Operationalize strategy with excellence by managing execution across channels, programs, and teams—ensuring consistency, efficiency, and accountability for results.

Marketing Operations Excellence

§ Foster cross-functional alignment and collaboration between Market Units, Product Marketing, and the enterprise and corporate segments to drive pipeline growth and revenue impact.

§ Lead the marketing team toward operational excellence, ensuring scalability, best practices, continuous learning, and a seamless transition from strategy to execution.

§ Ensure strong alignment and collaboration between Customer Success and Global Marketing teams.

§ Manage the marketing budget effectively, making data-driven investment decisions aligned with corporate, marketing, and regional priorities.

§ Set clear goals, objectives, and KPIs for all marketing initiatives, ensuring they are tracked and achieved including program ROI and performance.

§ Cultivate and maintain strong, productive executive relationships with both internal and external stakeholders.

§ Participate and lead marketing participation in regional demand management communities and forums.

Management Excellence

§ Exemplify exceptional leadership and resource management to maximize the team's potential in achieving marketing KPIs while maintaining a high-performance culture.

§ Build, develop, and retain a high-performing, multi-generational team, prioritizing an inclusive workplace.

§ Exemplify excellent executive presence, stakeholder management and expectation setting.

§ Ensure clear and proactive communication and execution of performance and role expectations, remaining unapologetically focused, and unafraid to show when targets are not being met, coupled with a clear mitigation plan.

§ Support talent development and create comprehensive succession plans.

§ Promote an environment where timely, quality information flows seamlessly, deadlines are met, and employees are engaged and motivated.

§ Recognize and reward success through visible, creative recognition programs.

§ Lead change management and transformation initiatives across teams to embrace best-in-class cloud marketing practices.

ROLE SCOPE

Estimated # of direct reports for this role is 10, total size of team is 80+ employes, with estimated program budget €20M.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively.

Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management.

As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.

Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves.

At SAP, you can bring out your best.

 

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best.

At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.

We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities.

If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the , according to the eligibility rules set in the SAP Referral Policy.

Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

We are ethical and compliant
Our leadership credo: Do what’s right.

Make SAP better for generations to come.

We believe that great leadership extends far beyond the mere pursuit of business goals.

We value and foster leadership that is driven with purpose and integrity.

Our leaders are role models who uphold SAP’s values and shape SAP’s culture of integrity, by demonstrating and championing ethical and compliant behavior towards all stakeholders.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 438307  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Executive  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers