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Urgent! Intern, Brand Strategy & Activation (lyf) Job Opening In Singapore, Singapore – Now Hiring CapitaLand

Intern, Brand Strategy & Activation (lyf)



Job description

Job Description

Learning Experience and Journey:

  • Learn about lyf, its brand strategy and how the brand is activated through different functions, which includes Brand, HR, Operations and Business Development.

  • Experience, collaborate and observe the interaction of functions during brand execution.

  • Understand the different typologies that is present within Singapore as well as through on-the-job training.

  • Developing skill sets through projects: 

    Brand

  • Drive the operation strategy of a brand including defining brand activities calendar, creation of robust plans, identification of potential vendors for engagement.

  • Assist to curate and develop guidelines for delivering brand promises and collaborating with different level of stakeholders to scale-up the brand.

  • Research, analyze and evaluate the potential of commercial activities as a brand-building strategy for lyf.

  • Recruitment and Talent Attraction

  • Develop brand assets and tactical plans for talent acquisition and development in line with brand standards and lyf digital strategy.

  • Support ad hoc projects which focus on developing the brand within existing and new projects.

  • Job Requirements: 

  • Currently pursuing a degree in Business 
  • Analytical, detail-oriented, digitally savvy, and people-oriented 
  • Innovative and creative team player who is also independent and a self-starter – ability to navigate a dynamic organization.

  • Demonstrates accountability and thrives in complex environments while effectively managing numerous tasks 
  • Self-motivated and energetic

  • Required Skill Profession

    Business Operations Specialists



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      Unlock Your Intern Brand Potential: Insight & Career Growth Guide


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    • The Work Culture

      An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at CapitaLand adheres to the cultural norms as outlined by Expertini.

      The fundamental ethical values are:
      • 1. Independence
      • 2. Loyalty
      • 3. Impartiality
      • 4. Integrity
      • 5. Accountability
      • 6. Respect for human rights
      • 7. Obeying Singapore laws and regulations
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    • Interview Tips for Intern, Brand Strategy & Activation (lyf) Job Success
      CapitaLand interview tips for Intern, Brand Strategy & Activation (lyf)

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      Before the Interview:
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      • Other Openings
      • Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.
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      Final Thought:

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