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Urgent! Producer, Chinese Audience Insights Job Opening In Singapore, Singapore – Now Hiring Mediacorp Pte Ltd

Producer, Chinese Audience Insights



Job description

Producer, Chinese Audience Insights

Role at Mediacorp Pte Ltd – track and analyze digital data to measure performance of content and campaigns, generate reports and dashboards for senior management, highlight audience trends, recommend data-driven actions to improve traffic, engagement and conversion across platforms.

Responsibilities

  • Track and analyse digital data (web, app, and social) to measure performance of content and campaigns.

  • Generate regular reports and dashboards for senior management, highlighting audience trends, gaps, and opportunities.

  • Recommend data-driven actions to improve traffic, engagement, and conversion across platforms.

  • Plan and execute brand-building events such as community roadshows, panel discussions, and school talks.

  • Collaborate with PR and marketing to ensure consistent messaging and measure impact on audience growth.

  • Plan, manage, and optimise paid social campaigns (Meta, TikTok, YouTube) and content boosts.

  • Liaise with agencies to execute digital marketing campaigns, monitor spend, and report on ROI.

  • Support amplification of tentpole campaigns across all touchpoints.

  • Develop and execute SEO strategies to grow organic traffic for 8world.com.

  • Conduct keyword research, advise on search-friendly headlines, tagging, and internal linking.

  • Run and optimise SEM campaigns (Google Ads) to drive targeted traffic.

  • Partner with Product, Tech, Editorial and Growth teams to roll out new tools, workflows, and experiments.

  • Stay updated on competitor activities and digital media trends to keep NCA Chinese ahead of the curve.

Qualifications

  • Degree in Marketing, Communications, Media, or related field.

  • Minimum 2 years’ experience in digital marketing, audience growth, or brand strategy.

  • Proven track record in executing data-driven campaigns and boosting audience engagement across Meta, TikTok, YouTube, and Google platforms.

  • Strong analytical skills with proficiency in Google Analytics, Google Ads, and SEO/SEM optimisation.

  • Experience in content amplification, paid campaigns, and brand or event activation.

  • Collaborative, creative, and adaptable team player with a passion for digital media innovation.

Metadata

  • Seniority level

    Associate
  • Employment type

    Full-time
  • Job function

    Other
  • Industries

    Broadcast Media Production and Distribution

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Required Skill Profession

Media & Information



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    Unlock Your Producer Chinese Potential: Insight & Career Growth Guide


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