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Urgent! Regional Marketing Director, APAC Job Opening In Singapore, Singapore – Now Hiring Razer Inc.

Regional Marketing Director, APAC



Job description

Join to apply for the Regional Marketing Director, APAC role at Razer Inc.

Joining Razer will place you on a global mission to revolutionize the way the world games.

Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents.

Razer is also a great place to work, providing you the unique, gamer‑centric experience that will put you in an accelerated growth, both personally and professionally.

Responsibilities

  • Objective based leadership role measured by key results: responsible for development and execution of regional marketing strategies as well as overseeing and managing daily activities.

  • Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization.

  • Manage communication, workflow and priorities with regional HQ marketing teams.

  • Work closely with supporting teams regionally and globally to localize or develop product campaign assets.

  • Management and tracking of regional marketing budget, drive execution of marketing programs within budget and maximize ROI.

  • Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment.

  • Communication with regional distributor and channel partners on various co‑marketing activities including coordinating business and marketing development with external companies such as agencies, and partners.

  • Plan and execute Razer participation in regional industry or store events.

  • Research, analyze and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.

  • Lead effort in market share gain in core categories.

  • Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements.

Prerequisites

  • Approximately 15 years or above marketing experience preferably in the gaming/tech or retail industry.

  • Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives.

  • Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements.

  • Well versed in marketing trends, terminology and best practices.

  • Willing to travel and work in a multi‑national team of professionals.

  • Excellent verbal and written communication skills.

  • Good to have: Understanding of esports.

  • Good to have: Essential AI tools for work such as MS Co‑pilot.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Computers and Electronics Manufacturing

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Required Skill Profession

Marketing Management



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    Unlock Your Regional Marketing Potential: Insight & Career Growth Guide


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