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Urgent! Section Manager, Marketing (CRM & Market Development) Job Opening In Singapore, Singapore – Now Hiring Scoot
Overview
Section Manager, Marketing (CRM & Market Development) is responsible for strengthening marketing and customer engagement in two areas: Customer Relationship Management (CRM) and Market Development.
The role involves managing customer data, marketing automation, lifecycle campaigns, and partnering with tourism boards, airport partners, and other external organisations to design and execute joint promotions, secure co-funding, and expand partnerships.
We welcome candidates strong in either CRM or Market Development, with the possibility to focus on one area depending on fit.
Job Description
CRM
Develop and execute customer lifecycle campaigns across email, app, and other owned channels, across all markets
Manage customer segmentation, personalisation and marketing automation to drive engagement and revenue
Partner with IT, BI, and external vendors to ensure CRM systems and tools are optimised, scalable and integrated, with cost-efficient usage
Work with IT and BI teams to ensure CRM platform stability, data accuracy, and build system enhancements
Monitor campaign performance, develop reports, and share actionable insights to improve targeting, engagement and conversion
Manage vendor relationships, setting clear expectations and holding them accountable
Proactively integrate into the wider Marketing function, collaborating with Media, Brand & Social, Comms and Loyalty to strengthen alignment
Market Development
Build and strengthen partnerships with tourism organisations, airport authorities, and destination partners
Develop joint marketing campaigns and co-funded promotions to drive inbound and outbound travel across all markets
Expand the scope of cooperation with existing partners and identify new partnership opportunities
Lead negotiations with partners, prepare proposals, and manage reporting on ROI for joint initiatives
Align with finance and legal functions on co-funding agreements, compliance and partner contracts
Data Analysis & Reporting
Monitor and analyse campaign performance across all channels and markets
Prepare regular reports with insights and recommendations for optimisation
Work with internal and external stakeholders to ensure accurate attribution, data integrity, and consistent reporting across markets
Collaboration & Continuous Improvement
Work closely with in-market teams, agencies and creative functions to ensure localisation and alignment
Keep updated with industry trends, new tools, and platform updates
Recommend and implement improvements to enhance efficiency and results
Requirements
CRM
At least 5 years experience in CRM, partnership marketing, or related fields
Hands-on CRM platform experience (e.g. Salesforce Marketing Cloud or equivalent) preferred
Strong analytical and technical understanding of CRM systems, campaign workflows and customer data
Ability to see the big picture and think strategically, translating commercial objectives into marketing strategies
Market Development
Track record of managing joint marketing initiatives with B2B partners is a strong plus
Excellent stakeholder management and negotiation skills, especially in securing co-funding and building long-term partnerships
Strong communication skills (written and verbal), confident in presenting to partners and internal stakeholders
Time management and project management skills, for campaign planning and managing many moving parts
Overall
Experience in travel and hospitality industry is a plus
Detail-oriented, proactive, able to work independently while managing multiple projects
Collaborative mindset, always seeking to find win-win solutions
Note: While this job description covers both CRM and Market Development, we welcome applications from candidates who specialise in either discipline.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Other
Industries: Airlines and Aviation
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Unlock Your Section Manager Potential: Insight & Career Growth Guide
Real-time Section Manager Jobs Trends in Singapore, Singapore (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Section Manager in Singapore, Singapore using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 40108 jobs in Singapore and 35602 jobs in Singapore. This comprehensive analysis highlights market share and opportunities for professionals in Section Manager roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! Scoot is currently hiring and seeking a Section Manager, Marketing (CRM & Market Development) to join their team. Feel free to download the job details.
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An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Scoot adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Section Manager, Marketing (CRM & Market Development) Jobs Singapore varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Section Manager, Marketing (CRM & Market Development) typically include Other General and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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Before the Interview:To prepare for your Section Manager, Marketing (CRM & Market Development) interview at Scoot, research the company, understand the job requirements, and practice common interview questions.
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