Senior Manager, Product Management and Marketing

Job description

Senior Manager, Product Management and Marketing

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International Card Services (ICS) is charged with the mission of “changing the world at work” by delivering unique value and service to our card members to ‘have their backs’ and create value, growth, and opportunity for all our stakeholders.

As a key growth market, Singapore requires dedicated leadership to provide ongoing and accelerated growth by optimizing our acquisition and marketing channels to bring value to our customers and continually innovate and optimize our marketing and operations to create the best customer experience, maximize engagement, and drive stakeholder value.

Overview: We are looking for a visionary leader to head our Product and Marketing team, driving strategic direction, innovation, and execution across multiple portfolios.

This role requires a seasoned professional with strong leadership, commercial acumen, and the ability to inspire a team to deliver exceptional results.

The Senior Manager will shape product strategies, oversee marketing initiatives, and build high-value partnerships that create compelling propositions for customers.

Key Responsibilities:

• Set the vision and long‑term strategy for product and marketing functions, ensuring alignment with business objectives.
  
  
• Lead and mentor a team of managers and specialists, fostering a culture of collaboration, accountability, and excellence.
  
  
• Deliver holistic, integrated, and innovative marketing strategies for lending growth to deepen and profitably grow customer relationships.
  
  
• Drive organizational priorities, ensuring timely delivery of projects without compromising quality.
  
  
• Oversee product portfolio strategy, roadmap development, and lifecycle management.
  
  
• Identify growth opportunities through market analysis, competitive benchmarking, and customer insights.
  
  
• Ensure robust governance and compliance across product processes and operations.
  
  
• Own P&L for the product and marketing division, including forecasting, budgeting, and profitability optimization.
  
  
• Develop integrated marketing strategies to strengthen brand positioning and drive acquisition and engagement.
  
  
• Oversee campaign planning, creative development, and performance measurement.
  
  
• Champion data‑driven decision‑making to optimize marketing ROI and customer experience.
  
  
• Build and nurture strategic partnerships with key brands, merchants, and service providers.
  
  
• Lead the creation of differentiated, high‑value propositions in collaboration with partners to enhance customer offerings.
  
  
• Represent the organization in external negotiations and partnership discussions.
  
  
• Collaborate closely with internal risk and credit teams for targeting, product offering, and customer behaviour insights to support and grow lending revenue.
  
  
• Develop and implement engagement strategies to drive lending engagement and develop test and learn curriculum to drive organic growth through targeted initiatives.
  
  
• Provide regular updates to senior leadership on performance metrics, strategic initiatives, and market trends.
  
  
• Influence cross‑functional stakeholders to ensure alignment and resource optimisation.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
  
  
• Minimum 8–10 years of experience in product management and marketing, with at least 3 years in a leadership role.
  
  
• Proven track record in driving business growth and leading high‑performing teams.
  
  

Required Skills & Attributes:

• Leadership Excellence: Inspires and motivates teams; builds trust and accountability.
  
  
• Strategic Vision: Ability to translate business goals into actionable strategies.
  
  
• Commercial Acumen: Strong understanding of P&L management and financial planning.
  
  
• Soft Skills & Mindset: High integrity and ethical decision‑making; committed to quality and timelines; believes in effort and hard work as foundation for success; adaptable and resilient in a dynamic environment.
  
  
• Influence & Communication: Exceptional ability to engage senior stakeholders and external partners.
  
  
• Analytical & Innovative Thinking: Uses data and creativity to solve complex business challenges.
  
  

Additional Requirements:

• Experience in marketing to premium segments is a plus.
  
  
• Willingness to travel and work flexible hours during critical campaign or event periods.
  
  

Benefits that support your holistic well‑being:

• Competitive base salaries
• Bonus incentives
• Support for financial‑well‑being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on‑site wellness centres staffed with nurses and doctors (depending on location)
• Free and confidential counselling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Seniority level

Director

Employment type

Full‑time

Job function

Other

Required Skill Profession

Product & Brand Marketing